Allan Chochinov is the Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City, and a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a speaker and guest critic at various schools in including Yale University, Columbia School of Business, IIT and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror.

Prior to SVA and Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. Projects included work for Herman Miller, Johnson & Johnson, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts. He serves on the boards of the AIGA, Designers Accord, Design Ignites Change, and DesigNYC. 

Allan Chochinov on The Dumbest Smartest Design Problem from David Ricart on Vimeo.

Allan Chochinov (one of the 3D Product instructors at SVA MFAD) gave this talk at the PSFK Conference New York in Spring 2008. What happened when we were asked a supremely stupid question in the hopes of driving innovation? Lots of bad and good shit!