Brian Ling is an award winning design leader, specialising in strategic design and realisation programs that drive successful organisations such as Fairchild Semiconductor (USA), AIS Telecom (Thailand), MOS Burger (Taiwan), Agency for Science Technology and Research (A*STAR, Singapore), Khoo Teck Puat Hospital (Singapore), Dell, Philips, GE, and Hewlett-Packard.
Brian is an expert in Design Strategy, Design Thinking, Design Management and Industrial Design. His 18-year career spans in the creation, management and leadership of global portfolios of products and services in multiple domains such as consumer electronics, healthcare service solutions, websites, homewear and cutlery, stationary, domestic appliances, whisky bottles, retail solutions and best in class service experiences.
He was formally a Senior Design Manager at Philips Design leading the design and innovation of their global portfolio of home entertainment products, and the Head of the Aesthetic Research and Design Department at Nakamichi.
His designs, or those he has led, have been recognized with prestigious awards such as: three Red Dots in Product Design (2011, 2010, 2005), three iF Awards (2011 and 2010), The Singapore Design Award: Silver (2010), Chicago Athenaeum Good Design Award (2007), two CES Innovations Award Honorees (2007), Red Dot Concept Award (2006), and a Merit in the Young Professional Designers Award (2002).
He founded and currently runs Design Sojourn, a strategic design and innovation consultancy that focuses on helping organizations leverage on Design Led Innovation to make people’s lives better.
All products shown here were team based projects that Brian has been a part of, or led.
Philips Immersive Sound home Theater (HTS9540)The design strategy of this product was to adopt an established archetype, so that it may support the business objective of entering a market price point that the brand had no presence in. Design was a key driver in this brand building activity. The success of this product was acknowledged with an EISA Award (2010), Singapore Design Award: Silver (2010), and an IF Product Design Award 2011.
Central to the success of this product was the front and side firing speakers with 360 Sound technology. The Design Language included a silver ring around the side firing speaker drivers to communicate the technology to the users.
Philips Immersive Sound (HTS5592)
This home theater unit leverages on the halo effect created by the top end HTS9540’s 360 Speaker technology. The speaker driver were designed and articulated in a 15 degree angle to provide a wider sound dispersion.
Philips Soundbar with Ambisound (HTS9140)
Philips is currently the global market leader for Sounbars. The challenge was to create an market winning design that would continue to sustain the Philips business market leadership. We continued to apply our strategy of “visual and marketable technology” by creating a curved grilled front and rings around the speakers.
This design was awarded a Red-Dot Award in Product Design and an IF Product Design Award in 2011.
Philips DesignLine 3D Blu-Ray Crystal Clear SoundHub Home Theater System (HTS9241)
Philips SoundHub HTS9241, a 2.1 home theater system with titanium tweeters for undistorted, Crystal Clear Sound as well as integrated 3DBlu-ray disc playback. Research data showed that users were afraid of systems (ie 5.1 systems) with too many speakers, and that users had the tendency to place all the speakers in the front. Inspired by this research data, we created a solution that was built from a familiar stereo system archetype. This familiarity was also proven to be more comfortable and attractive to home theater system buyers who “sit on the fence”. Continuing the brand pillar of making technology accessible, the final design was intended to be a comfortable, elegant solution that was a central hub to all your media needs.
Dragon ElectrostaticSpeaker for Nakamichi Research Singapore P/L. CES Innovation Honoree2007, Good Design Award 2007, Featured in Wired Magazine.
Ideation for Dragon Electrostatic Speaker
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