Nue Era
As Chief Design Officer of Sound United, Michael DiTullo is passionate advocate as well as experienced practitioner of design. There he is responsible for ethnographic research, product definition, product line management, design strategy, brand positioning, industrial design, and marketing creative for the Definitive, Polk, and BOOM brands. In addition to his work at Sound United he is a contributor for the well-known design resource, core77.com. He lectures at corporations, universities, and conferences on the effect, value, and how-to’s of design.
Prior to Sound United Michael was Creative Director at the legendary frog design, where he lead teams that worked with Google, Motorola, Honda, Braun, Brooks, Harmon Kardon, and Intel. Before frog, DiTullo spent nearly a decade developing several product collections at Nike Inc for the Converse, Jordan, and Nike brands, from advanced concept to production. He started his career at Evo Design where he worked for a wide array of clients.
DiTullo holds a BFA in Industrial Design from the Rhode Island School of Design and also studied at the Cleveland Institute of Art. His work has garnered international awards and has been featured in many media outlets and publications.
You can follow Michael on Twitter @Michael_DiTullo
Polk Nue Era Sketch
Polk Nue Era Sketch
Polk Nue Era Collection
Polk Woodbourne
Polk Collection
Concept Sketches for Jordan 12.5
T4G Followup Concept Sketch
Turf Shoe for Derek Jeter
Nike Competition Boxing Boot Rendering. Designed for Beijing 2008 Olympic games.
Converse Weapon Evo. A reinterpretation of the original Converse Weapon from 1984, the EVO mixes a more classic basketball upper on a modern technical chassis. The EVO is the first product to use the Converse Balls cushioning system which was developed for this model. It is also the first performance basketball model to return to the Star Chevron logo. In 2008 this new design direction, technology, and branding spreads to the rest of the collection.
Jordan Retro III Bag: Co-designed with Alan Strack, this laptop bag was inspired by the AJIII. It uses the actual sole unit from the shoe in Michael Jordan’s size, 13.5.
ICON Bronco Gauges
ICON Thriftmaster Chevrolet Pickup Dash Gauges
Icon Thriftmaster Chevrolet Pickup Front Grille
Gauge Cluster for Icon FJ series: Gauge cluster for the Icon FJ series inspired by Bell & Ross watches. Machined and powder coated. Co-designed with Burke Built Motorsports and Icon.
ICON Black Dog Brooklyn Closer
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