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  • Next Up: Mike Simonian

    Designed by Astro Studios in collaboration with Mike Simonian of Mike and Maaike.

    Designed by Astro Studios in collaboration with Mike Simonian of Mike and Maaike.

    Mike Simonian is the co-founder of the progressive industrial design studio Mike & Maaike and was recently named in Fast Company’s 2012 list of 100 most creative people in business. With true California spirit, Simonian brings a progressive perspective to design, marked by experimentation, substance and conceptual narratives as natural elements of his work. He spearheaded an alternative consulting formula that has shaped Mike & Maaike as a design laboratory where self-initiated projects and client projects inform and influence each other. Mike & Maaike have recently joined forces with Google where they are building an industrial design team and interpreting new technologies.

    The XBOX360 is designed around the concept of gravitational pull. As an expression of this idea, the exterior form is pulled inwards in the distinctive negative curve.

    The XBOX360 is designed around the concept of gravitational pull. As an expression of this idea, the exterior form is pulled inwards in the distinctive negative curve.

    The system’s subtle presence has allowed it to appeal to a broad audience beyond traditional gamers. As of April 2010, over 40 million have been sold.

    The system’s subtle presence has allowed it to appeal to a broad audience beyond traditional gamers. As of April 2010, over 40 million have been sold.

    G1 The G1-the first production phone to run the Android operating system. Working with Google, Mike & Maaike envisioned a device that would run the open-source Android operating system, extending the functionality, intelligence, and ease of the Android experience into a phone.

    The G1-the first production phone to run the Android operating system. Working with Google, Mike & Maaike envisioned a device that would run the open-source Android operating system, extending the functionality, intelligence, and ease of the Android experience into a phone.

    The device has been developed for production by HTC and offered by T-Mobile.

    The device has been developed for production by HTC and offered by T-Mobile.

    Designed in collaboration with Incase, the EO collection provides technology-optimised luggage to a new generation of travelers who mix business, pleasure & inspiration. Each piece is optimised for protection, packing, and airport security.

    Designed in collaboration with Incase, the EO collection provides technology-optimised luggage to a new generation of travelers who mix business, pleasure & inspiration. Each piece is optimised for protection, packing, and airport security.

    Where does architecture stop and furniture begin? Suitable for both public and private spaces, the Windowseat is designed as a comfortable refuge from the hustle and bustle of lobbies, airports or open office environments.

    Where does architecture stop and furniture begin?
    Suitable for both public and private spaces, the Windowseat is designed as a comfortable refuge from the hustle and bustle of lobbies, airports or open office environments.

    Full upholstery over a foam-padded rigid steel frame. Swivelling steel base with return-to-center. Offered in both open and closed versions with or without ottoman. Produced by Haworth.

    Full upholstery over a foam-padded rigid steel frame. Swivelling steel base with return-to-center. Offered in both open and closed versions with or without ottoman. Produced by Haworth.

    ATNMBL is a concept vehicle for 2040 that represents the end of driving and an alternative approach to car design.

    ATNMBL is a concept vehicle for 2040 that represents the end of driving and an alternative approach to car design.

    ATNMBL is short for Autonomobile, a title that merges Autonomy with the Automobile. Upon entering ATNMBL, you are presented with a simple question: “Where can I take you?” There is no steering wheel, brake pedal or driver’s seat. ATNMBL drives for you. Electric powered plus solar assist, with wrap-around seating for seven, ATNMBL offers living and/or working comfort, views, conversations, entertainment, and social connectedness.

    ATNMBL is short for Autonomobile, a title that merges Autonomy with the Automobile. Upon entering ATNMBL, you are presented with a simple question: “Where can I take you?” There is no steering wheel, brake pedal or driver’s seat. ATNMBL drives for you. Electric powered plus solar assist, with wrap-around seating for seven, ATNMBL offers living and/or working comfort, views, conversations, entertainment, and social connectedness.

    Soft laptop computer accessories designed for the home.

    Soft laptop computer accessories designed for the home.

    Most laptop cases and accessories are designed for the business traveler. Mike & Maaike focused instead on the challenges of using a laptop in the home, including use in a variety of locations and postures, protection, transport, comfort and color.

    Most laptop cases and accessories are designed for the business traveler. Mike & Maaike focused instead on the challenges of using a laptop in the home, including use in a variety of locations and postures, protection, transport, comfort and color.

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

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