The world of Design first revealed itself to Rajat Shail while he was studying architecture. Imagining and creating buildings—which not only met the functional requirements of its residents, but elevated the quality of their lives through meaningful interactions—facilitated an engaging space creation for objects.
Shail transitioned into Industrial Design as the tangibles fascinated him. In the world overpopulated with consumer products, he was intrigued by the possibility to reduce visual dissonance and bring creative functionality with delightful meaningful objects. He has worked with companies like Yamaha, Motorola, Mattel, Steelcase, Whirlpool and Honeywell, and consulted for many others. Through such experience, Shail noticed there was a need for value creation through technology, and for products with everyday solutions without compromising beauty. The strength of an idea in his eyes is ultimately in how essentially and seamlessly it inserts itself into people’s everyday lives, and how the absence of said seamless idea becomes physically and emotionally burdensome.
Shail attended the Institute of Design at IIT, which taught him how the same design methods used to create buildings and products could be expanded towards strategic business and social issues. There he also learned how to look, listen and learn, to take notice of things other people often overlooked. Design has, for him, become a point of view towards consumer lifestyles and a principle that governs his everyday actions. He believes that true opportunity for innovation exists in the spaces between the words that people share.
His journey since designing his first product—a wheelchair that helped paraplegics negotiate steps and facilitate independence—to a design leader with focus on the need for experience design and not just the product, has been very transformative. His design approach today transcends tangible product design to the innovation of new methods, services and systems.
Shail is a graduate of Indian Institute of Technology in Bombay and Institute of Design at IIT in Chicago. He is a recipient of the prestigious Inlaks Scholarship and Moholy-Nagy fellowship.
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