RitaSue Siegel, founder, president and partner, RitaSue Siegel Resources influences at the intersection of design, business, media, and education. Recipient of the 2011 IDSA Special Award: “RitaSue and her firm have given all of us a legacy that is unrivaled in the history of design. RitaSue has touched virtually every American industrial designer through her speeches, workshops and placements. Her writings, like the essential How to Get a Job in Industrial Design, have provided countless young designers with an outstanding guide for advancing their careers. Her work with the Rowena Reed Kostellow Fund and her collaborations with design educators around the world have created a sturdy bridge to help design students cross over into professional practice. RitaSue’s firm has carried the banner for industrial design for more than four decades working to help business leaders understand and embrace design as a tool for gaining a competitive advantage.”

She earned a BID and MID from Pratt Institute, is a Board Member of Rowena Reed Kostellow Fund at Pratt, was one of 30 global Creative Leaders chosen to participate in INDEX2003, Copenhagen. Speaks frequently at national and international design conferences, IDSA, AIGA, WORLDESIGN, Design Management Institute (former board member), and in Asia and Europe. Has written for, or been quoted by, Communication Arts, Innovation, BusinessWeek, Fast Company, New Design(UK), Wall Street Journal, New York Times, and CNN.

In addition to engagements in the fields of graphic, industrial, interior design and architecture, academic administration and faculty, design research, user interface and customer experience specialists, the company performs searches in related practice areas such as product development and innovation, strategic consulting, design organization assessment, operations and project management, and sales and marketing for design consultancies.