Expectations and Empathy: The Future of Product Design from Ziba Design on Vimeo.
Sohrab Vossoughi is Ziba’s founder, president and chief creative director. During his 29-year tenure, Sohrab has received numerous accolades that include being named one of the five innovation gurus in the US by Business Week magazine, elected as a “Global Leader of Tomorrow” by the World Economic Forum and serving as an elected advisor to the Hong Kong Productivity Council since 1998. He holds more than 40 patents. Sohrab speaks internationally and regularly contributes to Fast Company, Harvard Business Journal and Rotman’s business journal.
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Paul Backett spent his childhood obsessed with making things and complaining about how nothing worked the way it should. Not much has changed since then. He is now a creative leader who partners with companies to solve complex problems through design. His diverse experience, coupled with the desire to immerse himself fully in the target consumers’ world, helped Paul deliver innovative brand building solutions for clients such as Nike, P&G, Philips Respironics, Toshiba, Costco and Dell.
Recently he co-founded Evolve Collaborative, a Portland based insight, design and innovation agency who strive for better, not more. Prior to this he worked as Director of Industrial Design at Ziba Design and as a senior designer at Seymourpowell in London.
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