KC Tsang is a Senior Teaching Fellow at Hong Kong Polytechnic University and a commercial director.

Sony – “In The Dark I See”

Harmonet – “Magnifying Glass”

CU Legend – “Love”

青豆1Q84

Optical 88 – “Sister”

Cool Distilled Water – “Good”

ING – “Comb”

Sunday – “Romance”

Sunday – “Taxi”

KMB – “Green Bus”

KMB – “Roadshow”

Amoy – “Soft & Tender”

KC Tsang started his career at Ogilvy & Mather HK in 1987 as a Junior Copywriter and got promoted to be a Creative Director in 1994 when his work won the first regional best-of-the-best creative award in the Asian Advertising Award.

Three years later, he spent 1997 with Bozell Worldwide as a Creative Director, and was responsible for raising the agency’s creative standards. In 1998, he joined BBDO HK as an Executive Creative Director. During a period of four years, he contributed significantly to making BBDO HK the most awarded agency and highly profitable.

Before Christmas of 2001, KC, with his partners, started Chan Tsang Wong Chu & Mee Advertising Firm, which became the first 100% creative-run advertising agency in HK, contributing significantly to the bloom of independent agencies in Hong Kong.

In the copycat world of advertising, KC and his long-term partners are in a minority. Defining themselves as “cultural symbolists”, they create ads like no one else, for clients including KCRC, Optical 88, SUNDAY mobile
network, ING, KMB and E*Trade etc. Praised and damned in equal measure but impossible to ignore, they garnered hundreds of international and local awards for creativity and effectiveness.

Besides winning creative awards, KC has often been invited to sit on juries at respected award shows around the world, including the Clio Awards, New York Festival, London Int’l Ad Awards, Asian Ad Awards, Ad Fest, Long Xi Creative Awards, the Times Asia-Pacific Advertising Awards, Taiwan 4A’s, and Hong Kong 4A’s Creative Awards.

In Sept 2009, KC became an Assistant Professor at Hong Kong Polytechnic University, finding that teaching was a meaningful, alternative way to contribute to the advertising industry. Apart from teaching, he also started directing a few TV commercials, so that he would have something to talk about in the class.

KC Tsang