Advertising
  • Interview Excerpt: Bryon Fitzpatrick, Professor Emeritus, College for Creative Studies, Detroit

    Check out some great work from Bryon Fitzpatrick.

    AH: You have had quite a long and illustrious career as a product designer—probably the longest of any of my interviewees. So I’m curious: what is the hallmark of a stellar or successful industrial design portfolio? What is the common thread?

    BF: Portfolios are a visual indicator of how an applicant is looking for a position in the design business—how they present themselves and their skills. A great cover design can help set up a positive feeling about the work inside, assuming there is the quality material to back it up. Good graphic design and layout, first-class sketches, explanatory notes, and so on are all helpful. Errors of project sequence, insufficient—or too much—coverage on projects, and lack of a good story are all factors contributing to an overall bad portfolio.

    AH: Have you seen an industrial design portfolio recently that resonated with you? What about it stood out?

    BF: Of the portfolios I have seen recently, one fulfilled the good design criteria perfectly. A great cover graphic, carried over to each page on a smaller scale, an intro index, sections devoted to various product designs and all divided by a titled acetate sheet. Everything was illustrated by a full range of skills–sketches, digital work, explanatory text–with superb depiction of the design process.

    Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Next Up: Bryon Fitzpatrick

    Check out the interview excerpt with Bryon Fitzpatrick.

    Professor Bryon Fitzpatrick is a celebrated, internationally renowned educator and designer with a career that includes significant experience in the UK, Europe, the United States, Asia and Australia.

    He is Professor Emeritus at College for Creative Studies (CCS) after serving for six years as Chairman of Transportation Design. Under his stewardship the department gained recognition as the world’s leading automotive design program. Prior to coming to CCS, Fitzpatrick had served for nine years as a member of the industrial design faculty at Art Center College of Design, first at the school’s Switzerland campus then in Pasadena, California.

    In his earlier career, Fitzpatrick enjoyed a long tenure at the Rhode Island School of Design and has held other full-time faculty positions at three Australian schools: Queensland University, Adelaide School of Design and Canberra College of Advanced Education. Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Interview Excerpt: Gadi Amit, Founder, NewDealDesign, San Francisco

    Check out some great work from Gadi Amit.

    AH: What kinds of portfolios get your attention these days? What brings in an industrial designer for an interview?

    GA: This is a very interesting topic because I pay more attention to the character of the person rather than the portfolio. However, the portfolio should show the creative abilities as well as the character of the person. I look for a certain type of visual intelligence that comes through either sketching or through the type of objects that the student or the young designer often deals with: the model, the process, and obviously the end result.

    The interesting thing is that I do have some big turnoffs. Super slick renderings—they are not a turnoff by themselves—but actually I’m trying to figure out if this person is a CAD jockey who has the phenomenal abilities with rendering but is possibly short on the other sides, or is the slick rendering hiding a weak object? That’s one big turnoff. The other big turnoff is the hyper-realistic end sketches. I think there must be some looseness in the thinking and that must be there for great designers to grow.

    [ … ]

    Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Next Up: Gadi Amit

    Check out the Interview Excerpt with Gadi Amit.

    Gadi Amit is a San Francisco based designer behind some of the most innovative and lasting technology products created over the last decade. The leader of NewDealDesign, he was awarded the 2013 National Design Award for a commitment to crafting delightful and workable solutions for real people. Gadi works from the inside out, blending the practical with the magical to disrupt markets for global brands and transforming unknown start-ups into success stories. Gadi regularly speaks at conferences, contributes his design insights to top publications and keeps a blog with Fast Company. Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Interview Excerpt: Brian Kutsch, Global Design Lead, Lacoste, London

    Check out some great work from Brian Kutsch.

    AH: What kinds of portfolios get your attention these days? What brings in an industrial designer for an interview?

    BK: The portfolios that get my attention these days show thought process and the candidate’s ability to sketch or generate ideas quickly. I look for a really good grasp of the fundamentals or the classic thought process that a student would learn in college. Showing the combination of solid research, ideation sketching, then pulling the strongest designs from the ideation stage into a more finalized product that has a cohesive story behind it, is one way to create a strong portfolio. Ultimately a recent graduate portfolio should showcase thought process and skill.

    Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Next Up: Brian Kutsch

    Check out the Interview Excerpt with Brian Kutsch.

    Welly

    Lacoste Welly

    Brian Kutsch is an award winning and passionate proponent of design. He is a Global Design Lead at Lacoste Chaussures Ltd., London, UK, overseeing the Sport Active category and Americas Studio. His style successfully captures and translates his appreciation for the subtleties of cultures and trends into market leading products. Brian’s brand experience, vision and down to earth style of direction allows him to lead his team of talented designers to create compelling narratives and footwear. Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Interview Excerpt: Derek Jenkins, Director of Design, Mazda North American Operations, Irvine

    Check out some great work from Derek Jenkins.

    AH: What kinds of portfolios get your attention these days? What brings in an industrial designer for an interview?

    DJ: It’s hard to really qualify because you just know it when you see it. Certainly I’m looking for someone who’s got a natural taste and sense of balance in their work. They look like they’re drawing, illustrating, and modeling nice proportions. This is a priority for me personally, and for our brand. Second is real creativity, someone who’s pushing form language, some kind of graphic language that we find fresh or appealing or relevant to the direction we are going in. Also, an awareness of technology, brand awareness, industry awareness. Someone who understands the broader picture because those demands are put on us quite regularly.

    The portfolios that I review on a regular basis run the gamut of really conservative to very professional but somewhat predictable, all the way to really extreme, creative, inspirational type [of portfolios], and pretty much everything in between.

    [ … ]

    Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Next Up: Derek Jenkins

    Check out the Interview Excerpt with Derek Jenkins.

    Derek Jenkins is director of design for Mazda North American Operations (MNAO).  In this role, he oversees all design developments, including exterior and interior design, color and material, accessories and overall design strategy. Jenkins spearheads both global and local production programs as well as concept vehicles and special models.

    A veteran designer, Jenkins joined Mazda directly from his former position as chief designer for Volkswagen North America.  Prior to his tenure with Volkswagen, Jenkins spent eight years with Audi, serving first as lead exterior designer, followed by assistant chief designer for Audi Design. Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Interview Excerpt: Branko Lukic, Founder, NONOBJECT, Palo Alto

    Check out some great work from Branko Lukic.

    AH: What kinds of portfolios get your attention these days? What brings in a product designer for an interview?

    BL: Their thinking. There are way too many portfolios out there that are the same. It’s very rare to see unique thinking—the ability to not be drawn into the paella of the Internet. The unfortunate side effect of the Internet is that everyone becomes a similar thinker because of the fact that people get insights by what they see. So what gets my attention is unique thinking—big, broad thinking that expands beyond the norm, beyond the status quo, and the usual practice of design.

    AH: Have you seen a portfolio recently that had that kind of thinking?

    BL: Not yet. I’ve seen good bits and pieces here and there, but not an entire portfolio.

    [ … ]

    Continue reading

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

    Next Up: Branko Lukic

    Check out the Interview Excerpt with Branko Lukic.

    Branko Lukic is the founder and principal of the design studio NONOBJECT and author of the book NONOBJECT.

    Branko has built a strong reputation with his unique emphasis on the importance of emotional relevance in design. Through his single minded focus on emotional relevance, he helps his clients innovate and realize break-through experiences. Branko’s most recent project is the Ultimate Ears Boom, a wireless Bluetooth speaker that has been awarded iF Gold, IDEA Gold, Red Dot and Good Design awards.

    Branko won his first design contract at the age of 18 with a commission to create an installation for the Belgrade Contemporary Theater in his native Serbia.

    He was hired by Hartmut Esslinger who invited him to join frogdesign and sent him to its Silicon Valley headquarters. There he worked on a range of transformative projects for major U.S. and international clients and won the first of his numerous design awards. Branko was then invited to join IDEO, where he directed projects for clients including Nike, Sony, Adidas, Samsung, Intel, Motorola, HP, Pepsi, Starbucks, and Ford.

    In 2006, he co-founded NONOBJECT, a product design and branding studio, located in Silicon Valley. This unique, multidisciplinary studio has created notable work in a wide range of arenas, including product design, branding, sustainable design, digital media, and conceptual design.

    Branko holds many patents and has won international recognition and numerous awards, including Business Week’s IDEA Gold Award, International Design magazine awards, Red Dot awards, Good Design awards, and others. In 2009, he was named by the European Centre for Architecture, Art Design, and Urban Studies and the Chicago Athenaeum as one of Europe’s “40 under 40,″ and was designated a finalist at the 2009 World Technology Awards Ceremony which recognizes individuals and companies doing innovative work “of the greatest likely long-term significance” in their respective fields.

    Branko earned a BS degree in Industrial Design from the University of Arts in Belgrade, Serbia, and has taught advanced-level design at Stanford University.

    You can follow Branko and the NONOBJECT team at www.nonobject.com

    boom3
    Ultimate Ears Boom
    boom1

    Ultimate Ears Boom

    boom4

    Ultimate Ears Boom

    boompack1

    Ultimate Ears Boom Packaging

    boompack2

    Ultimate Ears Boom Packaging

    boom2

    Ultimate Ears Boom

    boompack3

    Ultimate Ears Boom Packaging

    boompack4

    Ultimate Ears Boom Packaging

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.