BREAKING IN: Next Up: Branko Lukic

Next Up: Branko Lukic

Check out the Interview Excerpt with Branko Lukic.

Branko Lukic is the founder and principal of the design studio NONOBJECT and author of the book NONOBJECT.

Branko has built a strong reputation with his unique emphasis on the importance of emotional relevance in design. Through his single minded focus on emotional relevance, he helps his clients innovate and realize break-through experiences. Branko’s most recent project is the Ultimate Ears Boom, a wireless Bluetooth speaker that has been awarded iF Gold, IDEA Gold, Red Dot and Good Design awards.

Branko won his first design contract at the age of 18 with a commission to create an installation for the Belgrade Contemporary Theater in his native Serbia.

He was hired by Hartmut Esslinger who invited him to join frogdesign and sent him to its Silicon Valley headquarters. There he worked on a range of transformative projects for major U.S. and international clients and won the first of his numerous design awards. Branko was then invited to join IDEO, where he directed projects for clients including Nike, Sony, Adidas, Samsung, Intel, Motorola, HP, Pepsi, Starbucks, and Ford.

In 2006, he co-founded NONOBJECT, a product design and branding studio, located in Silicon Valley. This unique, multidisciplinary studio has created notable work in a wide range of arenas, including product design, branding, sustainable design, digital media, and conceptual design.

Branko holds many patents and has won international recognition and numerous awards, including Business Week’s IDEA Gold Award, International Design magazine awards, Red Dot awards, Good Design awards, and others. In 2009, he was named by the European Centre for Architecture, Art Design, and Urban Studies and the Chicago Athenaeum as one of Europe’s “40 under 40,″ and was designated a finalist at the 2009 World Technology Awards Ceremony which recognizes individuals and companies doing innovative work “of the greatest likely long-term significance” in their respective fields.

Branko earned a BS degree in Industrial Design from the University of Arts in Belgrade, Serbia, and has taught advanced-level design at Stanford University.

You can follow Branko and the NONOBJECT team at www.nonobject.com