BREAKING IN: Next Up: Matthew Paprocki

Next Up: Matthew Paprocki

Soundfreaq Pocket Kick

Matthew Paprocki is the Founder of Goodhatch, a product and brand incubator that collaborates with partners to launch new businesses. Goodhatch’s initial ventures have focused on the consumer electronics audio space with Soundfreaq, G-Project and Capello.

In November 2010, Paprocki co-founded and launched Soundfreaq, a critically acclaimed wireless speaker company. Paprocki serves as the Creative Director of Soundfreaq and leads design and development of the product and brand experience. His knowledge and experience in the consumer electronics space has helped Soundfreaq launch a line of award-winning Bluetooth speakers that have been included in WIRED magazine’s “Gear of the Year” and been honored as “Best in Show” at CES from iLounge in both 2012 and 2013.

In 2010, Paprocki launched G-Project, which focuses on ruggedized wireless speakers built for an on-the-go lifestyle. G-Project entered the market with rave reviews from consumers for its durable, real-world speaker design and earned a “Highly Recommended” rating from iLounge.

In 2003, Paprocki co-founded the design consultancy, Boombang, where he led a team focused on developing premium consumer brands in the electronics, sport, CPG and health & beauty categories. Boombang’s holistic and entrepreneurial approach helped develop products and brands for Fortune 500 clients and startup ventures alike, including: Disney, Memorex, Paul Mitchell, Bath & Body Works, Nickelodeon, Newell-Rubbermaid, Trojan and K2.

Paprocki began his design career at Fitch Inc, the largest cross-disciplinary design firm in the world at the time, where for 10 years he gained experience in integrated product and brand development. Paprocki then joined frog design leading engineering for the product development team in the San Francisco office, and later was recruited to start their Innovation Strategy group. He helped pioneer a development methodology that focused on harnessing creative insights into successful product innovation.