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  • Next Up: Myk Lum

    Starbucks Sealable Insulated Tumbler

    Double wall tumbler for Starbucks. The straw has a unique mechanism built into it – push down on the straw to drink from it, pull up on the straw to seal it, which can prevent inadvertent spills.

    Myk Lum is the founder and creative director of LDA, a product design and innovation consultancy in Irvine, California. Myk leads the multi-disciplinary teams at LDA, working for a diverse range of clients in many fields. LDA is frequently called upon to develop ground up programs spanning a wide range of services, including research, strategy, brand and product definition, user experience, Industrial Design, UI, engineering and manufacturing liason. LDA’s work has been recognized by many awards programs and publications, and they are constantly bridging the gap between  brands and consumers.

    A 1985 graduate of the California State University, Long Beach ID department, Myk is also involved in several entrepenurial ventures, including being a co-founder of Varaya Photoceuticals, a photobiology medical device company that develops light energy based technology products for the medical industry.

    Celestron Evolution Telescope

    Celestron Nexstar Evolution, a user-friendly, Wi-Fi enabled, Smart device controlled, portable telescope. Extensive research enabled us to design a next generation product, with considerable thought given to user interaction and ergonomics.

    JBL GTI Subwoofer

    JBL GX speaker system with a controlled dispersion tweeter waveguide.

    JBL GTR Mobile amplifier, a powerful expression of design language used to convey the functionality of the product.

    JBL GTR Mobile amplifier, a powerful expression of design language used to convey the functionality of the product.

    Krups Wine Dispenser

    Krups Wine Dispenser chills your wine to the optimum temperature, has an adjustable aeration system, and preserves your wine with vacuum technology

    simplehuman Compact Soap Dispenser

    LDA has been working with simplehuman for over 10 years now, since they were a small start-up. Known for trend setting standards in the housewares industry, simplehuman and LDA are constantly striving for innovation. This product is a sensor soap pump, designed specifically for the bathroom environment, and takes into account not only the environment that it is used in, but also the way in which the consumer interacts with it.

    simplehuman Steelbar Step Can

    This simplehuman rectangular step can has a built in liner pocket that stores and dispenses liners from inside the can for a faster liner change.

    simplehuman dishrack

    Steel frame dishrack for simplehuman – with raised stainless steel sides to hid clutter, a swivel spout for drainage, flip out cup holders and a built in knife block.

    vestalife Lady Bug speaker

    Ladybug iPod speakers for Vestalife – a ground up project where LDA created not only the products, but the brand and brand strategy as well.

    JBL VTX Series

    JBL Pro VTX, a professional level touring and concert hall speaker array system

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

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