Cableturtle
Trained in The Netherlands as an industrial designer, Ronald Lewerissa has worked in the US for General Electric designing appliances, household objects and building systems for the GE Brand. Back in The Netherlands he founded FLEX/the INNOVATIONLAB together with Jeroen Verbrugge and created product design, structural packaging and services innovation for many leading brands world-wide. He grew FLEX into one of the major design agencies in Europe and is recognized for his creative leadership.
His design work was awarded with many international design prizes like the RedDot, iF, IDSA Gold, Clio, Pentawards and ID annual design review. Some of his products are part of the permanent collection of the important museums for modern art around the world like MoMa and Stedelijk Museum Amsterdam.
Fascinated by the social impact of design on people and society his work can be recognized by the hidden layer beneath the functionality and aesthetics of the product or service: employing people with physical and mental challenges, changing society to more sustainable behavior, making heavy work easier, and delivering more cost effective and accessible healthcare.
Follow FLEX/the INNOVATIONLAB on Facebook and @flexinnovation
FLEX designed a distinctive 3D brand language for Skil, while adding some smart features to their products to differentiate from their competitors.
Skil Sketch by FLEX
Skil Sketch
Skil Sketch
Skil Sketch over Foam Model
Skil Sketch
Philips Hue Packaging. The packaging strongly conveys the story of playful interactivity by making use of a color wheel: an intuitive way to explain the system without words. People can change the color of the die cut lamp by turning the wheel. This invites them to interact with the packaging in stores and to experience the concept.
Brand and Packaging design of Swingtop Bottle and Returnable beer bottle for Grolsch
For PostNL, the largest mail company in the Netherlands, FLEX have developed a wide range of equipment used in collecting, sorting and delivering mail. These aids, ranging from internal transportation units to the mailman’s bag, have helped PostNL to stay competitive in the rapidly changing world of mail.
Sketches for LEGO Brick Boxes
Together with LEGO, FLEX developed a family of storage boxes in three different sizes. With these boxes an intuitive way to explain the essence of LEGO without words is created in store: endless building possibilities! The packaging design invites the consumer to interact with the packaging in store, creating the wow-effect for the children.
9 O’Clock for Stedelijk Museum Amsterdam
Foldable Wheelchair for Handycare
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