Check out some great work from Stuart Macey.
You open your book H-Point: The Fundamentals of Car Design & Packaging with the following quote from Sir Alec Issigonis: “Fashion dates, but logic is timeless.” How has his statement guided your own work?
My main role in a studio is to support the design team by creating the vehicle architecture or package, based on sound logic: from product planning, legislation, and technology. This frees up the designers to focus on form and proportion development, without getting bogged down with too many details. Sometimes the package forces the design to be compromised, so it’s often seen as the enemy, but it’s always worth remembering that it’s usually the logic behind a product that defines its appearance. I always try to communicate the logic as clearly as possible and remind the designers that history is littered with iconic, timeless designs that look very cool because of their architecture. I don’t think Sir Alec’s statement is meant to put down styling, just help to define its purpose in the product development process.
