Ari Merkin is Chief Brand Officer at Ten, Ft. Lauderdale and former Executive Creative Director at Crispin Porter + Bogusky, Miami.

Ikea – “Lamp”

Truth – “Body Bags”

Starbucks – “Glen”

Mini – Outdoor

Brawny – “Birthday Dream”

Brawny – “Innocent Escapes”

Innocentescapes.com allowed people to generate custom videos for themselves and send them to friends. Here is an example of a video.