Product Design
  • Next Up: Eric Baldwin

    Eric Baldwin is Creative Director at Wieden+Kennedy, Portland.

    Levi’s

    Career Builder

    Old Spice

    Old Spice

    EA Games – Dante’s Inferno

    Dante’s Inferno was a game that allowed you to experience the 9 circles of
    hell. In the 9 months leading up to the launch of the campaign, we would
    highlight a circle. This example is for the month of heresy. We created
    a fake video game trailer for a game called “mass: we pray” that would
    allow families to practice religious sacraments in their home, thus
    committing heresy.

    P&G

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

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