Eugene Cheong is Chief Creative Officer, Ogilvy & Mather Asia Pacific.
Coca-Cola – “Sharing Can”
Scrabble – “Sodomised”, “Syphilis”
Comfort – “The Day I Visited My Son”
Greenpeace – “Disposable Forest”
About Eugene Cheong:
Eugene is one of a handful of creative pioneers who, in the mid-1980, set in motion what is widely known in the industry as the “Asian Creative Revolution”, which began in the iconic Ogilvy Singapore agency, before spreading north to Hong Kong, Thailand and India.
His 21-year career with Ogilvy includes stints in London, Los Angeles and across Asia. In 2009, he was elected to the Ogilvy Worldwide Board and Worldwide Creative Council. In the same year, he was appointed Chief Creative Officer of Ogilvy’s Asia Pacific network.
Under Eugene’s leadership, Ogilvy Asia Pacific continues to rise through the regional and global creative rankings and was crowned as “Creative Network of the Year” in 2009 and 2013 by Campaign Brief Asia. In the past four years, they have also honoured him with the title of Creative Director of Year.
Eugene is a regular speaker at conferences and festivals. He has served and presided over numerous jury panels around the world, including D&AD, The One Show, Clio, London International and Cannes Lions.
He is the author of The Eternal Pursuit of Unhappiness, a slim volume on the creative culture of Ogilvy & Mather Worldwide.
D&AD’s Copy Book recognised Eugene as one of the 50 best writers in the world.
More of Eugene Cheong’s work:
Anglican Council
“Special Effects”, “Umbrella”, “Drink & Drive”
Ben & Jerry’s
East Timor
LEGO
Singapore Hospice Council
The Economist
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