Product Design
  • Next Up: Eugene Cheong

    Eugene Cheong is Chief Creative Officer, Ogilvy & Mather Asia Pacific.

    Coca-Cola – “Sharing Can”

    Scrabble – “Sodomised”, “Syphilis”

    Comfort – “The Day I Visited My Son”

    Greenpeace – “Disposable Forest”

    About Eugene Cheong:

    Eugene is one of a handful of creative pioneers who, in the mid-1980, set in motion what is widely known in the industry as the “Asian Creative Revolution”, which began in the iconic Ogilvy Singapore agency, before spreading north to Hong Kong, Thailand and India.

    His 21-year career with Ogilvy includes stints in London, Los Angeles and across Asia. In 2009, he was elected to the Ogilvy Worldwide Board and Worldwide Creative Council. In the same year, he was appointed Chief Creative Officer of Ogilvy’s Asia Pacific network.

    Under Eugene’s leadership, Ogilvy Asia Pacific continues to rise through the regional and global creative rankings and was crowned as “Creative Network of the Year” in 2009 and 2013 by Campaign Brief Asia. In the past four years, they have also honoured him with the title of Creative Director of Year.

    Eugene is a regular speaker at conferences and festivals. He has served and presided over numerous jury panels around the world, including D&AD, The One Show, Clio, London International and Cannes Lions.

    He is the author of The Eternal Pursuit of Unhappiness, a slim volume on the creative culture of Ogilvy & Mather Worldwide.

    D&AD’s Copy Book recognised Eugene as one of the 50 best writers in the world.

    More of Eugene Cheong’s work:

    Anglican Council

    “Special Effects”, “Umbrella”, “Drink & Drive”

    god_apple

    god_naaah

    GOD_your attention

    god_mrt_posters

    god_nietzsche

    god_rules

    anglican_chaplin

    anglican_churchill

    anglican_newton

    Ben & Jerry’s

    ben_jerry_hugs

    ben_jerry_purple_caterpillar

    ben_jerry_recipe book

    East Timor

    Chickens

    Jesus

    Nuns

    Paper

    Turtles

    LEGO

    lego_caterpillar

    lego_monster

    lego_whale

    Singapore Hospice Council

    singapore_hospice_death

    singapore_hospice_end

    singapore_hospice_lung_cancer

    The Economist

    the economist_Razor-lo

    Economist_Big_PIcture

    economist_helicopter

    Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon
    The book contains over three times more interview content.

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