We’re about to kick things off with an excerpt from my interview with David Droga. To whet your appetite, here are some examples of work from his agency, Droga5:

The Tap Project

Guitar Hero

Net 10

Droga5 also promoted Jay-Z’s book “Decoded” by releasing it in its entirety but in pieces scattered across the country. Fans collaborated online to put it back together. From the New York Times:

While about half of the pages will be displayed in traditional outdoor advertising like billboards, the rest will be offbeat, printed in one instance on the bottom of a hotel swimming pool, in another on the lining of jackets in a store display window, and in another on the felt of pool tables in a pool hall, said Mr. Droga.

You can check out the Decode Jay-Z website here.

And some “classic” Droga:

Heineken

Monster.co.uk

NSPCC Helpline

Also, here is his talk from the AIGA Gain Conference: Advertising in the Digital Age